Nigerian rapper Ice
Prince who was rumoured back in 2014 to become a brand ambassador for luxury
French cognac D'usse (pronounced dew-say) has finally been unveiled. The deal which took
some 3 years to finalize first saw Jay Z’s cousin & Roc Nation Executive
Briant “Bee-High” Biggs first attempt to record Africa's first D'usse
ambassador but it didn't yield much success when he visited Nigeria.
You can recall the mega
hit song "Drunk in Love" where Jay Z appreciated the luxury drink
after Beyonce ended her chorus with "We be all night, love, love" and
Hov came through with
"Hold up That
D'USSÉ is the shit if I do say so myself If I do say so myself, if I do say so
myself Hold up, stumble all in the house tryna backup all that mouth..."
Rapper Ice Prince who
finally sealed the million dollar deal took the excitement to Instagram to
share a deal gone good saying;
Just officially got
made the first African Ambassador to the COOLEST COGNAC in the World my actual
favorite if you know me, u know my red blood full of brown #Dusse
D'usse Cognac was
launched by Bacardi and endorsed by Jay-Z in 2012. Produced by a 220-year-old
Cognac house, Otard, D’usse is a premium-priced VSOP but is intended mainly as
a mixer.
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